Evaluate user data to evolve an existing keto nutrition app for greater utility and value, focusing on a specific segment of power users.
Opportunity
Pivot to engage and empower women to work in harmony with their hormonal health, using nutrition as a lever to help manage the various stages of menopause while providing education, tools, planning and community around an often overlooked category.
Solution
Conducted market research and experience mapped women’s health journey to identify behavioral triggers and breakpoints, resulting in a new name, brand and a full-funnel growth approach that migrated existing customers, acquired new customers and incentivized advocacy.
