Move from VR (virtual reality) solutions to integrated care management, creating and connecting a digitally powered ecosystem.
Opportunity
Reinvent the company story by shifting the emphasis from VR to the realization of a new care model that recognizes the complex nature of mind and body, how immersive technology combined with traditional methods can deliver powerful benefits.
Solution
Go beyond product marketing to name and build a comprehensive brand platform that showcased the arrival of a new approach, altered perception and realized value, access and equity while legitimizing digital health with evidence-based results.
